Failing at building a business. THAT is very bad un-fun.
The way I see a lot of people fail is, especially in the internet age, they get
started and then they go WAY off in some other direction, not even realizing
they’re getting farther and farther from their goal.
Because of the internet, it is simpler than ever to set up a step-by-step system
to do the lead generation, follow-up, sponsoring & training functions.
But the internet bulges with clutter and infinite choices. So the task of identifying,
coordinating, and implementing the components necessary for success is often
hopelessly confusing, way beyond the abilities of mortal man (or woman).
Ironic, isn’t it?

“SUCCESS IN10 STEPS”

Joining a company that does not have a remarkable product.

So you shouldn’t join a company only because it has a great product.

On the other hand, when your product is not remarkable, you are invisible. People want

to see or feel the difference in days, not weeks or months. You need an emotional

attachment with the product.

I just did a 3-way call with one of my reps to a lady in Austria. She’s selling a service.

We gave her some great coaching tips & ideas about how she needs to create a

relationship with these people. And that’s what she’s doing. She’s focusing on that. She’ll

have success, because service-oriented programs change overnight. What used to be

$39.95 a month is now $9.95 a month, because of technology.

Products come and go and change like crazy. You have no control over that, and you

shouldn’t base your choice of company on the product. But still, one of your criteria is

that you have an outstanding product to promote.

And then you can easily start building those “know, like & trust” relationships that take

your business to the next level.

“SUCCESS IN 10 STEPS”

21. Family atmosphere.
You want people who are comfortable around people like
yourself … people who get turned on by helping others.
They will fit right into your family. Again, your target market is
those who truly want to help others.
22. Constant encouragement & support.
From all, for all. When you are building relationships, you
don’t want “devil’s advocates.” Cynicism & negativism are
not tolerated. Smart, dedicated, skilled people can
accomplish anything by brainstorming, testing, and then
focusing on what is proven to work to build their businesses.
23. Group Conference calls.
On your calls, offer lots of tools and relationship training to
help your new recruits become successful. Encourage
leaders to grow & prosper & build relationships, using
whatever methods & skills they choose. Eventually, many of
your leaders will have their own “team within a team” calls.
24. Effective Marketing Tools.
Get team members to share tools they have used that
worked – flyers, emails, ads, etc.
25. Recruit a copywriting professional to your team.
Offer to build them a business. A pro can create effective
marketing pieces – like this one – for every group member to
use. The right person can make a huge difference in your
marketing effectiveness.

Everybody is a mix of all four personalities.
Personally, I’m 40% Blue, 30% Green, 20% Red, & 10% Yellow. Blue is
my dominant personality, but I’ve learned to be a chameleon to deal with
people.
Used to be when I came across a Green (35% of the population!) while
looking for income partners, I saw someone who took forever to make a
decision. They’d a-n-a-l-y-z-e it to DEATH!
They drove me crazy. So I’d blow them off. I wouldn’t even return their
phone calls.
But look at this … I was losing 35% of my prospects! And when a Green
joins you, they never quit. They’re not like the Blues. You can put a Blue in
your business tonight, but they’ll never do anything. They’ll never even activate
it. They’ll just join, because they thought it would be fun. But the
Blues, again, will put you in contact with a lot of good people.
So we all have traits from each personality group, but one group is dominant
within us.
The real key to success in both your business and personal life is to become
a chameleon.
Which means that when you are with a “Blue”, for example, YOU become
Blue: open and direct.
You tap straight into the part of you that craves fun & excitement, the wild
part of you. It may only be a small part of your personality, but it is there.
You just need to really magnify it and feed on it when you recognize that
you are talking with a Blue.
When you are with a “Yellow”, YOU become Yellow: open and indirect.
Tap into that caring, nurturing part of your personality, the part that has
much more concern for others than you have for yourself. Relate to the
Yellow personality directly from your own Yellow side.
When talking with a “Green”, YOU become Green: self-contained and indirect.
Talk slower. Find that analytical, logical part of yourself. The more “Green”
you become, the more comfortable the other person will feel with you …
because they recognize you are just like them!
When talking with a “Red”, YOU become Red: self-contained and direct.
Stroke their ego. Focus on the money. Don’t waste their time talking about
your family or vacation or anything personal. They do not care. Let them
tell you all their successes.
Of course, there’s an easy way to connect with each of these people. And
that is to LISTEN. When you listen, you will learn what Color they are. And
when you listen, you will know what questions to ask in the brief periods
where you are speaking.
This is not complicated. Anyone can master it in just a few days of talking
with people. And believe me, your life will change forever when you can
relate to each personality as if you were exactly like them.
When you become a chameleon, your life will change forever.

Residual Income. You profit from the product purchases & sales of everyone

in your group.

Nothing is more important to your financial future than the “residual income”

concept. Let’s dig into it a bit.

To qualify for a paycheck, you must purchase X amount of product each month.

When you sponsor someone, you get monthly commissions on THEIR product

purchases, for as long as they re-order. To increase your monthly income, just

add NEW distributors to your organization.

You also profit on your ENTIRE group’s purchases. Once you’ve built a big

group, most of your income comes from the work of others. (Which beats the

heck out of an hourly wage and ZERO income when you don’t work!)

An MLM home based business pays into the future for work you did in

the past. As you help your people build their own organizations, YOUR

income grows.

Which means there’s a HUGE incentive to your sponsor to help YOU succeed,

since they get a percentage of the sales in your group.

So to be successful fastest, align yourself with a group that provides a

turnkey plan for the crucial elements of building your business:

1. Lead Generation

2. Prospect follow-up

3. Sponsoring

4. Training your reps to do exactly the same thing.

I can’t even begin to tell you how different my life is since learning how to
spot and work with each of these personalities.
Maybe the biggest change is this: to spot these personalities,
you must LISTEN to people! And wonderful things
seem to happen when you actually listen.
Would you like to lower the tension level with every business prospect you
talk to, every-time? Or, for that matter, with any member of the opposite
sex who you have an interest in?
The lower the tension level, the higher the cooperation level. Does this
make sense to you?
My business partner Richard Dennis has interviewed dozens of the people
who’ve worked with me and been on my training calls. He asks them what
they’ve learned that has made a difference in their lives.
And, as you’d figure, Richard gets different answers from everyone he
talks to.
But he also hears the same thing from every person he talks to – that
learning to actually listen to people has changed their lives, both business
and personal.
Listening is magic. It is easily learnable. When you actually listen to people,
the effect on your life is incredible. But most people rarely – if ever –
do it.
When you truly listen, people will bond with YOU. They’ll tell you their
deepest desires and needs and fears. It won’t be long before you actually
know these people better than they know themselves.
The sad fact is that most people are too self-absorbed to ever actually use
this training. It is worth an absolute FORTUNE to those who do.
When you listen to people and truly understand their personality,
you have the ability to help inspire them to greatness. The rewards
for you are way more than just financial.
On the other hand, if all that matters to you is YOU, you really don’t have a
prayer in business or in life.
For us, learning to really listen was a life-changer.
Everyone wants to be listened to. Everyone wants to be heard. The best
tape that you will ever invest in, is the tape you put over your mouth.

“SUCCESS IN 10 STEPS”

Talking when you should be LISTENING!

Again, your product is people. Just ask them what their two biggest business challenges
are. Then shut up and listen. You’ll be amazed at what you learn about these people and
their wants, needs, & hurts.
The Lord gave us one mouth and two ears. That should tell us something. Listen twice as
much. Talk half as much.
Listening is the most basic, most critical skill you need. The all-time best listening
training is our Colors CD, because to use the Colors technology, you have to listen to
what people are saying to you. Listening doesn’t come easy to most people.
But I’ve had dozens of people thank me because our Colors training forced them to listen.
I highly recommend it.

“SUCCESS IN TEN STEPS”

16. Know Your Competitors.
Over time, gather compensation plans, Policies &
Procedures, & member evaluations of as many different
network marketing companies as you can. These can be
made available on your team website.
17. Personal coaching & mentoring.
Make it available for all team members, no matter where
they are in the genaeology (upline, downline, crossline). For
this to work, #18 must be in place.
18. You MUST be a “mentor with a servant’s heart.”
Those with a greed or ego focus are NOT the type of people
who can build long-term relationships. You can’t afford to
have them on your team. You must put together a group of
people who take joy from helping others, regardless of the
financial reward.
19. FREE training for all your people.
Have team leaders do training by conference calls & email.
Meanwhile, newer members focus solely on promoting the
calls & discussion group, to bring new people into their
business … and to learn the skills necessary to take over the
training, giving themselves more credibility with the public.
20. Give complete training in how to interview prospects.
The key word here is, “LISTEN!” We have a list of questions
we use in the interview process. When you interview prospects, you’ll get
the information you need to decide who you want in your
business with you.

When you can tell somebody their strengths & their weaknesses very
quickly – and you are mostly RIGHT – you have their attention. You can
build an instant bond with them when they realize you understand what
makes them tick.
You don’t even need to get it all right. Tell Susie a few things and hit a
couple of good points that are true for her, and she will be totally amazed
at your insight. If she is someone you want as an income partner, then you
want to know her strengths, so she can focus on these in achieving
greater success in both her business & personal life. And you will especially
want to know her weaknesses, so you can mentor her to progress
beyond them.

Yellow Strengths

. Best listener
. Dependable
. Optimistic
. Easy to get along with
. Team player
. Most patient
. Great at supporting others
. Natural born nurturer
Weaknesses
. Oversensitive
. Take things personally
. Agree with other people’s excuses
. Get taken advantage of by others
. Not goal-oriented

Green Strengths

. Most organized
. Great planners
. Dependable
. Task persistent
. Great on follow through
. Accurate
. Problem solvers
Weaknesses
. Paralysis by analysis – inability to make a decision, for fear of being
wrong
. Perfectionists – very hard to please
. Naturally pessimistic about everything

Blue Strengths

. Excellent promoters
. Enthusiastic
. Bubbly
. Motivating
. Convincing
. The life of the party
. Very creative
Weaknesses
. Un-organized
. Scattered
. Poor on follow-up
. Exaggerate
. Short attention span

Red Strengths

. Best negotiator
. Lots of energy
. Risk taker
. Confident
. Natural born leader
. Action, not talk
. Independent
Weaknesses
. Big ego
. Domineering
. Un-teachable
The best mentoring you can do for ANY of the Colors is to get them this
ebook. The more a person understands all 4 personality types and their
strengths and weaknesses, the better that person becomes at overcoming
their own weaknesses and adopting the strengths of the other personalities.

“SUCCESS IN 10 STEPS”

Let’s look closely at how the four personalities act and react with each
other. This example will help you really get a feel for each of the four.

If you are a Yellow personality …

You take sensible vacations. You don’t want to spend a lot of money.
That’s important to you. You’ll drive to the destination – you don’t have to
fly there. You don’t need to stay at the Ritz-Carlton. It doesn’t have to be
first class.
You love a camping trip, hiking beside the roaring brook. You want to walk
along that river bank. You may think of a place like the one up in Maine
where our family has gone hiking before, up to Mt. Kitahdin.
You can go on the backside of the mountain and can hike for a day, just to
get up to the base camp behind the mountain. You’ll have your backpack
on. You’re dressed in very casual clothes, hiking shoes or sneakers. You
may have a walking stick, as you hike by the river up to the base camp.
That is a fun vacation for the Yellow personality.
Now … let’s say the other Colors go on this vacation with you. Here’s what
happens:
Blue will go up to the base camp, too. But he’ll be riding a dirt bike. Or
he’ll take a raft up the river, to get to the base camp. He won’t be hiking
and walking and sweating.
Green will say, “Well. Let’s look at this. That is too far to walk.” So she’ll
just stay at the first camp and study all the literature, all the maps, all the
brochures. She’ll calculate how many miles it is to get to the base camp to
get to the top of the mountain. And she’ll figure which is the best way to
get there.
Then she’ll go to the shop at the camp and buy the postcards for that trip,
just as if she’d done it all and taken the pictures herself. She’ll lay it out,
map it out, figure it out. She’ll find exactly where the Indians fought the
battle, and she’ll get pictures of all those specific locations.
So the Yellow hikes it. The Blue dirt bikes or rafts it. The Green psychoanalyzes
it.
And then there’s the Red. If Red has to go on that same vacation, she’ll
just rent a helicopter and have it drop her off on top of the mountain.
That’s what happens when they all go on Yellow’s favorite vacation.

If you are a Blue personality …

Wherever you’re at, whatever you’re doing, you want excitement. When
we went to Maine the last time, where my wife’s family lives, I wanted to
go mountain climbing. But we ran out of time. So I told my son Matthew,
“Let’s rent a seaplane.”
So we rented a seaplane for several hours, flew up the backside of Mount
Kitahdin, flew over the top of the mountain, saw all the lakes. So instead of
climbing the mountain, we just flew over it. We saw the wild moose roaming
the wilderness. It was just amazing.
Blue will do anything that’s exciting, fun, fast-paced, things like that.
You love to go deep-sea diving, snorkeling, scuba diving, spearfishing,
anything to do with fun, and fast-paced.
The Yellow vacationing with the Blue won’t go diving. They’ll help the
Blue get the gear on. Yellow doesn’t want to mess up Mother Nature.
They’ll be happy to just fish from the boat. Yellow will catch a fish and
carefully remove it from the hook, then dip it gently into the water to let the
water move through its gills, then release it.
So that fish gets all relieved about getting back in the ocean, and he
swims happily back down to the bottom. That’s when Blue sees him and
shoots him through the head with a speargun.
Green will be on the boat analyzing the whole thing. How can you risk
scuba diving when you don’t know and prepare for ALL the creatures &
hazards below? Sharks, for instance. Or maybe the boat propeller would
start, and you’d get cut to bits. You just can’t go until you’ve prepared for
every possible problem (which will take until long after the boat docks).
Once, I was going to Maine for hunting, and I blew the transmission in my
diesel Chevy pick-up, 700R4 transmission, I was racing a BOSS Mustang
at over 100 MPH, and my transmission couldn’t handle it. We got towed
into a transmission repair shop, and I spent a couple days there in Fredericksburg,
VA.
So I was forced to enjoy the heritage and the holes in the roofs where the
cannon balls came crashing through. It was a beautiful place, but it
would’ve been more exciting to be there when the cannon balls were coming
in. THAT is the kind of thing Blue wants.
We did go by the cemetery where many of the Civil War dead are buried.
What history. It was great. But as a Blue, I’d never have seen it if we
hadn’t blown that transmission … while the Green would search it out.
Red will be in the cabin, in the air conditioning, playing cards.

If you are a Green personality …

You’re very interested in going to the national monuments & parks. You
love to go to Washington, D.C. and see the Lincoln Memorial and the
Washington Monument and the White House and the Smithsonian Institute.
You spend a lot of time there studying American history. Blues don’t
care. Yellows would just as soon go camping. Williamsburg, Fredericksburg,
those are on the Green agenda.
You analyze it all and see all the history, You do love excitement, so long
as it’s history and you can read about it or hear about it. You just don’t
want to do anything too exciting NOW, because that would be risky.
Yellow going on vacation with Green will be reading & hearing about all
the people who got killed in the battles. They’ll be weeping and feeling bad
about all those poor people who died in the Civil War, feeling sorry for
everybody’s ancestors.
Blue will look and say, “Man. Lotta people died here. Let’s go someplace
else!” Blue wants to go down and go whitewater rafting, or spend the day
up under Niagara Falls, checking it out.
Red will have a catered dinner somewhere and say, “Let me know when
y’all get done!”

If you are a Red personality …

So now we’ll all go with the Red on a trip to Hawaii.
When you go on vacation, it’s going to be planned. Doesn’t matter if you
don’t have the money … you’ll just put it on a credit card. It’s got to be the
best of the best. You travel to Europe … you want to see distant places.
Money is no object. You might fly to Hawaii, first class plane tickets, the
hotel penthouse suite, the best of the best, all the way.
Green will be paranoid because of the cost – it’s such a waste of money.
“Money, money, money. Ohmigosh! We didn’t have to fly 1st class! Migosh,
migosh, migosh. We coulda flown coach. We didn’t need to do that!”
Green will be so frustrated over how much money Red is spending, they
won’t have a good time, no matter where they’re going.
So you’re in 1st class. Green is worried about the money.
And Yellow is worrrying, too. “Gee, we don’t need that much dinner. Think
of all the homeless people this meal could have fed. We don’t need that
much food. Our trip is hurting the environment. Think how much it’ll cost in
fuel. This is a wasted trip. We could have saved all this money – think
what this money could have done! We should have just walked the beach
& swam somewhere.” Yellow looks for all the new places they can see in
the U.S.
And Blue will be walking up and down the aisle, all over the place, floating
around, chatting, talking up everybody.
So money is no object with the Red. Blue doesn’t care about it one way or
the other. Green will never have fun because you’re spending too much.
And Yellow will feel guilty because of all the other wonderful humanitarian
things you could have done with the money.
This glimpse at the Colors on vacation should start to give you a feel for
the differences in the 4 personalities in real life.