I guarantee you that all you really need is to know how to talk to your prospects. No need for all the hype and junk the so called “Mentors” will try to sell you. People join people!! People that they know like and trust. For those that know me and work with me know this is the absolute truth.  What has your “mentor” told you? To work on your personal growth? to get a solid belief in your products and program and the rest will flow? These are all good things….BUT…they will not lead to your success. A few simple skills can change your business drastically. Tom “big al” Schreiter is a personal friend and mentor the following is from his site Fortune Now. com Need help? I can give you all the free training you need for your success!!

A great headline or first sentence is all you need to stop your prospect in his tracks.

If your first sentence or headline is strong enough, you won’t have to worry about manipulating your prospect to action. Your first sentence or headline will make your presentation easy, a no-brainer.

I’ll show you the difference.

Is it easy to sell flu shots? I don’t think so.

Getting a flu shot is like going to the dentist. You are voluntarily paying for a long wait in the waiting room and paying for pain. That’s a tough sell. You could offer a discount, add a premium, or even create a killer word picture, but it will still be a tough sell.

Instead of worrying about closing techniques, testimonials, presentation books, etc., why not simply concentrate on a killer first sentence or headline?

Look at the ad below. This first sentence or headline does it all.

A no-brainer, right?

SUCCESS IN 10 STEPS

When you start a conversation with a new “neutral” prospect, wouldn’t it be great if they asked you what you do for a living? Then you would be able to tell them about YOUR BUSINESS!!! Lets help your shy distributor build his business..ready? Ok here’s what we tell our shy distributor, 1) Don’t tell anyone about the business, keep it totally secret. 2) Don’t tell anybody about the product or services, I dont care if they need them desperately, don’t tell them. 3)  Don’t hand out any audio or video tapes, or invite them to an opportunity meeting, keep it totally quite, can your distributor do that and they’ll say YES I CAN DO THAT!! Of course they are wondering hey wait a minute what do I have to do, so I tell them…all you have to do is help me create world peace!! All you have to do is help 3 people be happy. So all you have to do is let them talk about themselves, that will make them happy!!

So just ask 3 people a day what they do for a living so they can talk about themselves and they’ll be happy. Now occasionally this might happen, one of those people MIGHT ask you what you do for a living, if they do I dont think it would be nice you to say “its kinda top secret and I would have to kill you if I told you” LOL So then and only then do you tell them quickly what you do for a living and get it over with….LOL Thats it that’s the only exception…. but sometimes you run across one of these really persistent people that say OH REALLY? HOW DOES THAT WORK? Then and only then you would tell them a little bit about it, but that would be the only exception. So your mission would be to ask 3-4 people a day what they do for a living, with no other agenda, no rejection that will help us make the world a better place!!

Now your shy distributor will have 1000 people ask him what he does for A LIVING. Do you think it’s possible that they can find plenty of volunteers? Do you see a plan to have your shy distributors have unlimited prospects without a single mailing campaign, a single phone call an auto responder, a hosting suite, a webinar or buying leads? They could just create 4-5 of them every morning before 9:30! Do you think your shy distributor could use this skill? How about you?

Ok lets step it up a notch, here’s another formula on what to say and what to do when they ask you what you do for a living, don’t wing it use this one word for word,

WELL, YOU KNOW HOW…..(PROBLEM)

WELL, WHAT I DO IS…..(SOLUTION)

Thats it, do you have a business that solves peoples problems? Ok here’s some examples.

1) Well you know how people are always on a crazy diet trying to lose weight?

Well what I do is I show people how to eat cookies and lose weight and they can still eat all the ice cream they want!! Oh really how does that work??!!

2) Well you know how people get lots and lots of bills in their mailbox every month?

Well what I do is show people how to get an extra paycheck in their mailbox every month to pay those bills! Oh really how does that work??!!!

Do you think your downline would love to learn a few of these? It’s so simple they could butcher their presentation and still have people join them in their business!! REMEMBER PROBLEMS ARE ONLY PROBLEMS IF YOU DON’T HAVE A SOLUTION!! Here’s a short one…

What do you say when someone asks you how much money you make in network marketing???? I hate that one don’t you? It’s not like they care about you financially, they just want a reason not to join you in business, besides it’s unprofessional and none of their business…so here’s what you tell them…I dont know I haven’t counted it all yet, it’s one of the great things about network marketing work you did a long time ago will pay you FOR A LONG TIME!! See its only a problem if you don’t have a simple solution!!! Want more help? email me at raf@randyfried.com Here’s a great free book that will help you get a different view of whats really important in network marketing today CLICK HERE

When you join that amazing networking company most likely one of the first things you ask your sponsor is what do I say to build my business? Here’s a little help if you didn’t already get some!!  So your sponsor says #1 “work on your attitude” #2 ” build a strong belief in your business” #3 “set some goals”#4 “get motivated because people are attracted to motivated people” #5 “be positive”. Now these are wonderful things to do for yourself, perhaps 97% of your business but…….THEY DO NOT WORK IN REAL LIFE TO BUILD YOUR BUSINESS!!!!

So you worked on your attitude, built the belief, set some goals, got motivated and you sure were positive!!! So why didn’t it work? Well there’s the other 3% and those are skills, so all you have to do is learn a few skills and the rest will flow on autopilot. So if you learned a few skills and you went down to your mailbox to pick up that $10,000 bonus check would you have a great attitude? would you believe on your business? I guess you’d be meeting some of your goals!! and of course I’m sure you would be positive!! Agree? Great so lets learn a few skills over the next few posts!!

You need to know what to say and what to do so lets talk about a few principles…ready? Ok people are reactional, they have no free will, probably wouldn’t know it if it hit them over the head, here’s a few examples; you buy a new car your…happy, you crash the new car you…sad, your spouse is in a good mood….your happy your spouse is in a bad mood…..your sad, you get a fresh beer….your happy, you spill the beer….your sad , you never here someone say hey I smashed my new car…great!! my football team lost woohoo!! Oo spilled my beer excellent!! Most of us dont use our free will, I think you understand, people are reactive, they just react to all the things in their life.

So your talking to a prospect and their not acting like you think they should sooooo their reacting to YOU!! You can’t change people, want to try to change someone?, dont take my word on it, lets do a little case study, think you can change someone?  get married!!!! You have to change WHAT YOU SAY! and when you do they will react differently. Tom “big al” Schreiter gave me a little secret, he said “Most people go out looking for good prospects” the truth is there is only neutral prospects, they only become good or bad prospects after they meet you!  Whether they are good or bad prospects will be based upon what you say and what you do. You can’t change who you are but you can change what you say and what you do. So you can change neutral prospects in to good prospects on demand, which means you dont need to go looking for good prospects you simply create them!! Great concept I think!! Remember it’s a matter of timing for each person. So if we can learn  how to give a one minute presentation we could spend all our time giving presentations instead of looking for people to give presentations to!

OK now that we know it’s what we say and what we do let’s work on a few skills. How to get things started, what should I say? Does your sponsor say BE POSITIVE! SET SOME GOALS! BE YOUR SELF! YES, BUT WHAT DO I SAY!!!! Have you ever had a job? When you got a new job did your boss say in the first day…”set some goals and be positive?” Now that sounds crazy doesn’t it? So what do you say when your new distributor says what do I do? Here’s a question someone asks you what do you do for a living, you dont want to talk about the history off network marketing,  the comp. plan quite yet, you dont want to talk about the products and services,  so what do you say?

So I’m at a graduation party and my aunt asks me what I do, so I say I’m in my own business now, I kinda buy products at wholesale and sell them for retail but their not in stores, you have to know someone, actually you have  someone sponsor you..all of sudden my aunt says you SELL DRUGS! and she starts backing away…LOL So an old friend comes up and says “Hey what you doing for a living these days? ” Ok the short answer dont work so I say “well I’m with a company that sells wholesale, and you build to 5 levels and sponsor to diamond on the 16 level you get the space commander bonus and my friend says I think I here my dog calling!!  LOL Then another friend steps up to me and says what you doing these days? Ok the short answer didn’t work and the long answer made them run…hmmm how about the company approach? Well I’m with the wonderful company from the wonderful city of wonderful started in 1990 by mister wonderful who is a wonderful family man and he has a few wonderful families to prove it!! We have a wonderful fax machines wonderful cars wonderful products!! wonderful wonderful wonderful, so my friend is thinking you joined a cult!!! He starts to back away and is thinking if I join you I have to sound as stupid as you!! Now their running away from you, so when your new distributor has days like this what will he do? quit!!!

Ok really here we go so the question is what do you do for a living? What kind of reaction do you want, I like people who say “Oh Really? How does that work?” Here’s an answer to the question… ” I show people how to drive brand new BMW’s for$125.00 a month…Oh really how does that work? Another example ” I show people how to pick up an extra paycheck every month…oh really how does that work?” “I show people how to lose weight by eating cookies…and they can still eat all the ice cream they want…OH REALLY? HOW DOES THAT WORK??” I show people how to take 2 six month vacations a year…OH REALLY? HOW DOES THAT WORK? When they ask you how does that work they are begging you for more information and in a post or 2 I’ll give you the secret to a one minute presentation!!!!

By using  simple techniques (free training) you can create your own great prospects!!! This could be the beginning of a new way to do business for you, stay tuned for more great tips to build!! As always thanks to Tom “big al” Schreiter for all his great training!!!!

Please contact me and I will help you personally!!! raf@randyfried.com

As you know by now firehosing your prospects wont build your residual income! To reach the success you seek there is more to it than throwing your deal in everyone’s face, people join people not companies! The following are some brief guidelines to help you build your relationship with your prospects.

There are five steps in the beginning conversations with your prospects that will help you to find their needs and learn more about them, that will help you to see whether you can help them, remember IT’S ABOUT THEM NOT YOU!!! YOUR the problem solver!! Listen carefully without judgment, prejudice or personal interpretation.

1. Background
2. Needs Development
3. Solution
4. Consequence
5. Qualifying

God gave you 2 ears and one mouth, that should be a good clue on which one’s to use!! Listening to them will give you a good idea of their needs, if it doesn’t then ask.

1. Backround;

· Are you presently working?
· What kind of work do you do?
· How long have you been doing that?
· What drew you into this kind of work?
· What were you doing before that?
· If you could start all over again, would you
take the same path or do something
different?
· How long have you been unemployed?
· Do you travel to work?
· How long does that take?
· Do you have a family?
· Plus – Background to other information
· Have you spoken with any other companies
yet or is this the first?
· You have. What kind?
· Have any of them interested you?
· What was it about them that interested you)
· What kind of business would you like to get
into?
· What Interests you more… the products,
business or both?
· What’s your criteria for having your own
business?
· What does a home based business look like
to you?
· Anything else you’re looking for?
· Why is that?
· Have you had any past experience running
your own business?
· Tell me about it.
· What do you know about the personal and
professional success development field?
· Is that of interest to you?
· Are you looking to do this part time or full
time?
· What does “part time” mean to you?

2. Needs awareness

*Do you enjoy your present work?
*Do you like where you live?
*Do you like commuting?
*If answer is “Yes”
· What do you enjoy/like about it?
· Why is that?
· What else do you enjoy about it?
· Which of those things is important to you?
· Why is that?
· (Tell me more… tell me more… )
· Is what you’re doing right now fulfilling your
dreams or allowing you to achieve your
goals?
· Is there anything you would change if you
could?
· What else would you change about…?
· Why is that…?
· (Why) is that important to you?
· How does that affect you?
· So imagining in your mind’s eye that you had
that… how does that feel right now?
**If answer is “No”
· What is it you don’t like?
· Why is that?
· What else is there that you don’t like…?
· Why don’t you like that?
· What would you change if you could?
· What else would you change about…?
· Why would you change…?
· (Why) is that important to you?
· What would that mean to you?
· How important is it to you to make a change
to get what you want?
· So imagining in your mind’s eye that you had
that… how does that feel right now?
· What would see making a big difference in
your life if you could do or have anything?

3.  Soloution;

What Have They Done About It?

· What have they done about
getting what they want?
· What are they doing about
getting what they want?
· What would they do if they could
get what they want?
· Have you ever done anything about changing
your present circumstances?
· How did it work out? (What worked/didn’t
work?)
· What would you do about it if you could?
· What do you see as the answer to your
problem?
· Have you looked at anything else that would
give you what you’re seeking?
· What would you rather be doing?
· Have you thought about what are you going
to do about it?
· What would you do if you could do anything?
· If your life depended on taking action, what
would you do?
· Let me ask you – if you could do anything
else other than what you’re doing, and
money and failure was not an option – what
would that be?
· If you could start all over again and nothing
was in your way – would you do the same
thing or something different?
· Suppose you could…, what would that mean
to you?
· How would that change things?
· If you could do that, what would that enable
you to do?
· If you found “it” – what would it mean to you?
· How would you feel about that?
· So, how do you prevent yourself from getting
what you want? Can you give me an
example?
· What have you been doing so far to find a business of your own?

· What did you look at?

4.Consequence

How does it feel now when you imagine you won’t get
what you want?
· What if you don’t do anything and nothing
changes – what might happen?
· Would that concern you if…?
· What will you do if you cannot…?
· What if your new idea doesn’t get you what
you’re looking for?
· Does that worry/concern you?
How does it feel to imagine you will get what you
want?

5.Qualifying

Ongoing Qualifying Questions
· Can you see yourself making a change to get
what you want?
· Is this what you’re looking for?
· Does this make sense?
Income Qualifier
· Have you thought about how much would
you like to make each year?
· If there were no limits on you as to what you
could make, what would that be?
· How would you feel if you were making a
much larger income?
· How do you see your life being different if
you had this kind of income?
· Not having this kind of income… what has it
prevented you from doing?
· Have you ever made that kind of income
before?
· You have! Tell me more about that
· You haven’t! Do you know what it will take to
make what you want?

· Are you prepared to do that?

Main Qualifying Questions:

· How important is it for you to be able to (work

together at home)?

· Is it important enough for you to do that as

soon as you can?

· You said you were unhappy about your

current job because of the (repeat the

negatives)… If you could change all of that

and do something different, would you do it?

What if there was a way…

· …you could replace your present job over the

next 1-4 years, what would that mean to

you?

· …you could get rid of all the things you don’t

like, such as (repeat the negatives)…

And receive all the things you DO want, such

as (repeat logical & emotional dreams), are

you prepared now to change to get what you

want?

· …you had an opportunity to do just that -

Would you do whatever it takes to do the

things you want?

· …you could find something that has the

same level of fulfillment and yet gave you the

money you wanted, would it be appealing to

you?

· On a scale of 1 -10, 10 being “absolutely you

would”… what would you rate your desire to

change your present circumstances… no

matter whether you did something with us or

with someone else?

These are important questions to ask and know about the people you work with, if they have a good line on the questions they will be good business partners.

This IS NOT ABOUT A COMPANY OR PRODUCT THIS IS ABOUT PEOPLE AND HOW YOU CAN HELP THEM REACH THEIR GOALS. I would be happy to introduce you to all of our free training and to help you build your business so you can reach your goals…WHAT ARE YOU WILLING TO DO TO REACH YOUR GOALS?

OPEN YOUR MIND AND LEARN HOW THE REAL SUCCESSFUL PEOPLE HAVE GOTTEN THAT WAY!!!

EMAIL ME AT RAF@RANDYFRIED.COM AND GIVE ME 3 TIMES AND DAYS TO CHAT WITH YOU AND WE CAN START YOU ON THE REAL JOURNEY TO YOUR FREEDOM!!

Thanks to Michael Oliver, Tom “Big Al” Schreiter and most of all to Anna Bassett, mentors with a heart for everyone!

What are you learning and from who? Success in networking is about learning a few simple skills, I can help you with those important skills and I can do it for free….

Leaders aren’t conservative — but they aren’t reckless either.

About 25 years ago, my good friend and basketball rival, Tim, decided to become successful in network marketing. He had just inherited about $20,000 and was ready to put it to work.

He created a large ad in the city newspaper.

It failed.

He created a direct mail letter for prospects.

It failed.

He even tried telemarketing in his neighborhood.

It failed.

Tim blew his $20,000. And he wasn’t happy.

You see, the newspaper ripped him off. They didn’t have the good quality circulation they promised. And their readers were too dumb to appreciate Tim’s opportunity.

The list broker sold Tim some deadbeat names of total losers.

And the people Tim called in his neighborhood . . . well, they were so stupid they wouldn’t know an opportunity if it hit them in the head.

Well, the truth is . . .

My friend blew it.

Tim was reckless. He gambled his money away and blamed everyone else for his failure.

Instead of reading, studying, investing some time and money into learning how to write a great ad, my friend just “winged it.” He thought he could shortcut his way to success by just guessing a good headline for his ad, by just throwing together some body copy, and well, you get the idea.

His ad was in competition with other ads in the newspaper. And the other ads were carefully crafted and tested by experienced, knowledgeable experts. His ad didn’t stand a chance.

Instead of taking the time to learn the direct mail business, Tim tried to buy his way to success. Yes, instead of putting together a good recruiting letter, he just threw something together and mailed lots of letters until his money ran out. That’s reckless.

And the telemarketing? My friend didn’t rehearse a single script. He didn’t read a single book on sales. He didn’t even bother to ask anyone in his upline for help. He just called and hoped for the best. Ouch! Now that’s reckless.

Don’t be reckless!

Spending money is different from investing money. When you attempt to shortcut your way to success by spending money instead of learning what to do, you are on a path to failure. Spending money, even lots of money on advertising and promotion, won’t get you success.

Investing money is different. Here you first learn what to do, what to say, how to go about it, etc. Once you know what it takes to be successful, then you can confidently invest money and get a great return on your investment. The secret is that you first learn what to do.

I can’t count how many phone calls I get from broke distributors who say:

“I bought a list and it was terrible.”

“I ran an ad but advertising doesn’t work.”

“I tried the Internet, but those kind of people don’t join.”

“I rented a meeting room, but nobody showed up.”

These callers are so depressed, they don’t want to hear the obvious suggestions, such as:

“Buy a book and learn how to do it right.”

“Visit your library and read a book on salesmanship.”

“Call your upline and find out what really works.”

“Take a class on advertising.”

“Spend your money going to your company’s regional training instead of throwing away your money on yet another ad.”

Stop blaming the newspaper, magazine, list broker, meeting location, the weather, your local sports team and your paper boy.

These factors don’t care about your success. These factors won’t make you successful.

Invest in the only factor that really counts — you! When you have the skills and the motivation, the world will change for you.

Why is Tom “big al” Schreiter the most influential generic MLM trainer? The following will show you that it’s not about companies or products…..THIS AMAZING BUSINESS IS ABOUT PEOPLE AND HOW YOU CAN HELP THEM!!! ASK ME I WILL HELP YOU raf@randyfried.com

I get calls every day from distributors wanting their network marketing programs to be perfect, with perfect personnel, with perfect home office employees, with the lowest prices, with no competition, with no bad press, with . . . well, you get the idea. They can’t handle problems.

Since neither you nor I can fix all of their problems (and that wouldn’t be much of a life), we must take another strategy. We must show our distributors how to turn problems into advantages.

How do you do this? Well, it is easier to show you some case studies than to explain the theory.

Here are two quick case studies to give you an idea of how this strategy works.

Case study #1: $5 Haircuts!

One barbershop offered $5 haircuts. His advertising was everywhere. The competing barbershop was losing business to the low-priced competitor.

To turn this disadvantage to his advantage, the more expensive barbershop placed this message in its advertising:

We fix $5 haircuts!

Since most people buy on quality, convenience, ease-of-use, etc., the higher-priced barbershop reclaimed lost business and thrived.

Case study #2: Gas guzzlers for sale.

When the first big oil crisis hit the United States in the 1970s, large, gas-guzzling automobile sales stopped. Everyone wanted to buy those tiny imported fuel efficient Japanese automobiles.

Prospects wouldn’t even go into a car dealership that sold those large, gas-guzzling automobiles. Here is what one dealership did to change the prospects’ attitudes and buying criteria.

In front of his dealership he placed a tiny imported car that was crushed during a bad automobile accident. It was shocking. Prospects saw the damage the little car suffered and instantly thought about what could have happened to its passengers.

Now their buying criteria quickly changed from gas savings to safety.

Got the idea?

Every marketing problem can be improved by using some creative thinking. We can’t solve every problem, but we can certainly make the problems less severe.

So the next time your distributor calls with a problem, take a little time to educate him about this technique or you’ll be spending a lifetime attempting to fix unlimited problems. That wouldn’t be fun.

Start your free training by clicking here to read our free guide to network marketing

I was reading an interview with Bill Myers.

If you don’t know Bill, he’s an interesting and innovative entrepreneur – and he looks at business in a different way.

Most business gurus preach that marketing is king. If you can market, you can dominate the market. For case studies they talk about companies like McDonald’s, the hamburger empire.

Ask yourself this question,

“Did McDonald’s become the #1 hamburger seller in the world because they have the best product?”

Most people agree that McDonald’s hamburgers are consistently mediocre. You can expect the exact same tasting hamburger and quality wherever you get a McDonald’s hamburger, whether you are in Tokyo or Rio de Janeiro.

Who makes the best hamburgers in the world? I don’t know. Maybe it’s the greasy spoon restaurant in your neighborhood, the upscale restaurant downtown, or maybe you do on your backyard grill.

The hamburger race to #1 had nothing to do with who made the best hamburger.

It had everything to do with who marketed their hamburgers best. And McDonald’s does it best.

This proves that marketing is so much more important than having the best quality product. Because every new entrepreneur wants to market his products better, he seeks out marketing gurus.

And there are plenty of marketing gurus. They’re everywhere.

Anyone with Front Page and a little imagination can publish his “I’m a marketing guru” home page on the Internet. They’ll be glad to sell you their closely guarded secrets. If you’re on some mailing lists, I bet you get letters from marketing gurus asking you to come to their marketing workshops. There are books, tapes, videos, newsletters, coaching calls, and if you’re looking for marketing advice, trust me, there is plenty to choose from.

But all this advice boils down to this:

Marketing is king, the product is secondary.

If you can get a good sales pitch, a hot mailing list, or a super offer, you can sell anything to anyone.

But this is only one view.

If you read or listen to Bill Myers, you’ll get another view of business that may conflict with what you read or believe. That’s why I enjoy Bill Myers. He challenges what we believe is true. And that’s what we should look for:

People who disagree with our beliefs.

Look at it this way. If you read, listen and study from someone you agree with, you’ll never learn anything new. You’ll spend your whole life seeking out people and information that agrees with your present stale point of view.

If you want to learn, find information and people who don’t share your views.

I do this several times a week. I have lunch with my good friend, Ed, three or four times every week. Here are just some of his points of view:

• He hates Japanese cars.

• He hates Ford automobiles.

• Pickup drivers are stupid.

• Network marketers are useless time-wasters.

• Velcro is the answer to universal problems.

• Microsoft is a ruthless monopoly.

• Everyone should have a cell phone.

• Chocolate gives people migraine headaches.

• He is the best driver in the world.

• The world revolves around the Internet.

• Encryption software rules.

• The Texas Hill Country is the best place to live.

• You should only market to high-end customers who can afford a large order.

• Cruising is fun.

Every lunch is a challenge because I disagree with all of Ed’s views except one:

I do like to go on cruises.

Some of my other friends wonder why I go to lunch with Ed so often, but they don’t get it.

They want to keep their static views of the world. And their present static view will only allow them to grow to their present state. They can’t grow from where they are now — unless they change their views.

So back to Bill Myers.

You may not agree with his views, but I find them fascinating. Why not try to look at the world and your business through one of his viewpoints for the next week and see if you get any breakthroughs that can increase your income?

Here is one of his views I like:

The #1 principle to achieve business success is to always offer the product that the customer wants to buy. If you have the right product at the right time, marketing is a no-brainer.

Bill believes that marketing is expensive.

He’s right.

Think of how much money we spend on mailings, postage, driving to meet prospects on the other side of town, advertising, opportunity meeting rooms, etc.

We spend a fortune.

Certainly we can write better advertising copy, learn high-powered marketing and leverage techniques, etc. That’s good. We’ll be more efficient. But that’s not what Bill Myers would do.

Bill spends his time researching the prospects and finds out what they want to buy. When he knows what they want, what they really, really want, then he produces that product.

If you have a product that the customer wants so badly that he’ll crawl across broken glass just to give you his money – hey, you don’t have to advertise and market.

You’re going to make plenty of sales because the prospects desperately want what you have.

Want another Bill Myers viewpoint?

Avoid huge markets. Your competitors already make the market overcrowded. Instead, be #1 in a niche market.

For example, if you sell diet products, don’t fight Weight Watchers and Slim Fast and the thousand other diet programs. Instead, be the #1 diet program in your neighborhood.

Selling a business opportunity over the Internet is fighting in an overcrowded market. Instead, why not be the #1 business opportunity for ex-teachers? Create your own niche market.

Here’s another Bill Myers viewpoint.

Internet malls don’t work nearly as well as single product sites. Again, the competition factor comes into play. One network marketing company gave all of its 100,000 distributors a mall. You go to the distributor’s site and start shopping in his mall of 250,000 available products.

Think about it: 250,000 products! If you came there, wouldn’t you quickly get tired of looking at web page after web page listing products? And that is IF you get there.

I’m sure most of the 100,000 distributors get five or ten of their friends to visit, and then their site is dead. Why should a stranger go to your mall when 100,000 other people have the exact same mall?

But, you could create a niche.

Maybe you pick just one product, say horse tranquilizers. Your site has pages and pages of information, testimonials, technical data, case studies and colored pictures of every kind of horse tranquilizer ever made. Of course your market might be small, a niche, but you could dominate that market. Anyone wanting horse tranquilizers would love to shop at your site.

But you’re thinking,

“Hey, I can’t come up with a new product. I sell the products that my company provides.”

Well, if you can’t change your product, you might try positioning your product. In other words, change how your prospect looks at your product.

For instance, let’s say you sell a diet product that is protein powder. How does your prospect look at your product? As a lousy-tasting powder mix that makes disgusting shakes. You have plenty of competition too. At least 500 other companies sell lousy-tasting powder mixes to dieters. Here is where positioning comes in.

You research your market and find out that the average dieter wants to buy this:

A diet program that’s lots of fun and easy to do.

So you develop a niche product that your prospects want.

You offer a free membership in a diet club at the local community center. It’s almost a social club. Members meet on Tuesday mornings at 11:00 a.m. and socialize. You demonstrate what an exercise looks like (they watch). You tell them that they all look thinner. Then you break for the pot luck luncheon where all of the members brought their favorite dishes.

The members love your diet club. The only requirement in order to participate is to purchase a protein powder drink and to use it daily. This is to guarantee their nutrition while they participate in this accelerated” weight loss program.

You found out what your market wants, a fun diet program, and that is what you provide. That’s positioning.

Want another example of positioning?

You can position your business opportunity as:

• An income for stay-at-home moms.

• A chance to get rich for teenagers.

• A retirement income for senior citizens.

• A way to fire your boss for overworked commuters.

• A part-time income for a more vibrant lifestyle.

• An entry into the new economy.

You see, you don’t have to change or find the perfect product. You often can simply reposition your present product.Now you may or may not agree with Bill Myers’ viewpoints. And that’s okay. But why not look at your business through conflicting viewpoint

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An insurance salesman spends $500 on an airline ticket to see a prospect.

A car salesman spends $400 in a national trade publication to find potential purchasers.

A dry cleaner rents a $350 meeting room and runs an opportunity meeting for his dry cleaning services.

A drugstore clerk rents 500 names and telephone numbers of strangers from throughout the United States and cold calls them to see if they want toiletries and skin care products.

Strange? I think so.

As professional network marketers we’d laugh at these desperate and expensive attempts to create new business. Yet sometimes we tolerate this shameful waste of money by new distributors in our group.

Think about it. A new distributor has these natural advantages when talking to his warm market:

1. The prospect knows the distributor and probably likes him.

2. It is easier to get an appointment with someone you know.

3. A face-to-face presentation involves all of the senses. The prospect can touch and see the products and services.

If our new distributor is unable to sponsor a warm market prospect with all of these built-in advantages, how could we possibly expect our distributor to be successful with strangers? The new distributor would have to overcome these challenges with strangers:

1. The prospect is skeptical of a cold phone call from a stranger.

2. The prospect wants to watch television and finish dinner instead of listening to a telephone presentation.

3. The prospect can see, touch or feel the products or services.

4. There is no natural bond or relationship with a stranger.

The bottom line is that if a new distributor doesn’t have the skills to sponsor warm market contacts, going to the cold market is going to be ugly.As responsible upline leaders, we should recognize

the real problem here — lack of skills.

Instead of allowing our new distributors to waste money locating new prospects (that they will successfully discourage from joining their business), let’s help our new distributors invest the time and money to learn the skills necessary to sponsor prospects successfully.

Why not encourage your new distributors to invest a few hours at your “Get Started” training? I’m sure you or someone in your upline has some type of training to make it easier for new distributors. In a few hours you could help them build a confident belief in the products and services and teach them some basic presentation skills.

When your new distributors become confident, amazing things happen. Their prospects have more confidence in them.

Remember, if your new distributor can’t sponsor a close friend face-to-face, sponsoring total strangers by telephone is going to be ugly. Need help to train those new distributors? I can do that for you for FREE!! Start your free training to train others NOW…CLICK HERE