If your using social networks to build your business this is
some good advice for you…dont firehose people!!! The less said the better,
help people make a decision….. The following
is more Tom “Big Al” Schreiter training……
You just have to go to a movie tonight.
So I’m in another mall. Not my favorite place, but I’m waiting for my wife.
While idly waiting at my appointed spot to carry more packages to the car, I see this giant sign:
I knew I was going to see a movie tonight.
My wife returned and said:
“I’ve already spent much more than $25 shopping. If you take me out to dinner, I know we’ll spend at least $30. Then we get to go to the movies FREE! Isn’t that wonderful? Look at all the money we’ll save.”
Since it was only mid-afternoon and not time for dinner, my wife returned to shop for an additional five hours.
I knew there was a hidden agenda in there somewhere.
At least the movie was good.
So what’s the hidden lesson here?
Let’s see. My wife just stopped to do a little shopping. All she had to do was to convince me to have dinner and the movie was free.
She was already halfway to her prize (she bought over $25 of stuff) before she even knew about the promotion. When she found out about the free movie, she quickly made a decision to have dinner.
The entire buying decision was based upon the few words that were on that sign. Hmmm.
How does this apply to your presentation?
Let your prospect know that he already does network marketing every day. He already recommends and promotes what he likes. It’s just human nature.
Now your prospect is halfway there.
By filling out an application with your network marketing business, your prospect can pick up a check for what he is already doing for free.
The decision is easy.
The decision is simple.
The decision is:
“I’m already doing network marketing. I can either pick up a check, or continue doing it for free.”
Not a hard decision, is it?
Your prospect already has forward momentum. He is over halfway to picking up his reward (check).
Or try this:
Tell your prospect that he has already made two retail purchases from you. If he makes just two more purchases in the next 30 days — he will get a free distributor kit!
Again your prospect feels that he is already halfway there. And now the decision is not, “Should I become a distributor?” — but “How fast can I make my next two purchases and get my free distributor kit?”
Any ideas yet?
Or try this:
Tell your prospect that just because he came to the business opportunity meeting, he gets $30 off the normal price of a distributor kit.
Again your prospect feels he has already earned half of his startup costs. He would hate to throw away that “$30.” The momentum is forward. The decision gets easier.
You don’t have to make the rest of the presentation complicated. In fact, you might want to avoid lots of details as that might confuse your prospect out of making the decision.
Weird, isn’t it?
The less we say, the easier it gets.
Simple, simple, simple.