Aug 25

Here is an easy method to make yourself stand out from the
Imagine you qualified for the company leadership trip and it’s
held in some exotic location such as Hong Kong. Sure you’ll
have a great time shopping and sightseeing, but this trip offers
you an excellent opportunity to get your tough prospects’
While you are in Hong Kong, buy a few picture postcards. Sit
down and write your tough prospects’ addresses on the postcards
and handwrite the following message:
“I’m in Hong Kong learning new ideas on how to
make our business even more profitable. Just
learned some quick start tips that will help you get
bonus checks even faster.
“I’ll share these ideas with you when I get back
home. I know you’ll enjoy them.”
When you return from your trip, almost every tough prospect
will remember the postcard and you’ll have an easier time
getting an appointment for a presentation.
But why stop there?
Want to leverage this technique?
Why not ask your downline to make a list of all of their best
prospects? Then you can mail to their prospects to make it easier
for them to get an appointment. All you have to do is make a
little modification of your postcard message to say:
“I’m in Hong Kong learning new ideas on how to
make our business even more profitable. Just
learned some quick start tips that will help you get
bonus checks even faster.
“I’ll share these ideas with <fill in your
distributor’s name here> when I get back home.
I know you’ll enjoy hearing about these moneymaking
ideas from <fill in your distributor’s
name here> when he calls you.”
Great idea, eh? But what if you don’t win an overseas trip
from your company?
Then why not go on our annual MLM generic training cruise
to the Caribbean? You can send postcards from the exotic islands
of the Caribbean and still get the same results.
Use your imagination. You can use this technique whenever
you travel. It’s a great way to get that tough appointment.
Oh yeah, one other thing. Send a few postcards to those
prospects who didn’t join your business. No, it won’t make them
join, but it will make you feel a whole lot better.

Start your free training with our free guide to success.


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Aug 24


“Everything is a pyramid – the church, corporations, the military … “

Maybe so, but too often that argument is used by inexperienced networkers to explain the MLM business model when someone asks, “Is this a pyramid?”  Using that answer always seems evasive to us.  It does not answer the real question being posed, which is, “Is this an ILLEGAL pyramid?”

In the church or corporate or military pyramid, there MUST be fewer people at the top.  You can only have one Pope or one Donald or one General, but you need many more Cardinals, upper management, and officers.  At the ‘bottom’, you need many many more priests or ministers, office employees, privates and foot soldiers.

The real question should be “Are all these people receiving fair pay for their efforts?”  If the going rate for a good CEO is $200000 per annum, and the company is paying that much, it’s legitimate.  If upper management is receiving a fair $60000 per year and if an unskilled laborer is earning minimum wage, that’s legitimate too.

The pay has nothing to do with the pyramid structure.  It has to do with the skills the structure needs, and what it is willing to pay for them.  It also depends on what the provider is willing to accept.  No CEO will be working for $10 an hour and no company will pay a sweeper $200k!

An MLM company will have a pyramid structure simply because of the the way it grows.  There can be only one master distributor who recruits others to join the business.  A common scenario used in presentations is 1, 3, 9, 27, 81, etc.  It has to grow this way, but this is not what makes MLM legal or illegal.

It’s whether each participant is receiving fair value for his/her money and efforts.  When you start your business and send $500 to the company, you should receive $500 worth of stuff – $500 in health products, or $500 in luggage or clothing, or $500 worth of travel, or a $500 phone plus airtime, or … well, you get the picture.  If you receive fair value for your money, that’s legitimate.

If you send $500 to the company, and you receive a $20 kit they call ‘a business’ plus permission to go out and find others to send $500 to the company for a $20 kit they call … well, you get the idea.  That’s NOT legitimate.

If your commissions are being paid out of that $500, you are in an illegal pyramid.

Your commissions should be paid from the difference between the retail and wholesale cost of the health products, clothing, luggage, travel, or phone.  Just like it works in a store downtown!

If the business you are in does not ’sit right’ with you, ask yourself and the company some tough questions like these.  If you don’t like the answers, get out now.

All we have in this industry is our reputations, and we must not tarnish them in shady ‘companies’.

To read more questions to ask about a company, get this free report.

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Aug 23

WOW thanks Bob and Anna!!!! and if you like this one come back tomorrow for a real attention grabber about pyramids!!!!

Sandy Botkin warns, “Before jumping into any opportunity, stop and breathe deeply. Let the enthusiasm cool off. Then begin the process of deciding which company to join by finding the answers to a few questions.” For example …

What is the customer retention rate?

  • When a company pays 50% of its revenue for commissions, if the customer retention rate on a product is 5%, your net long-term commission is only 2.5%.

  • But, when the company pays only 10% payout, if the customer retention rate is 80%, your long-term commission rate is 8%.

  • The customer retention rate is critical. To investigate the retention rate, you can:

  • Ask the company if its figures on customer retention rate are available.

  • Test the product/services to see if you would use it regularly.

  • Ask the company for names of satisfied customers.

  • Ask for the names and phone numbers of two or three non-repeat customers. Ask if you can call to find why they didn’t continue to use the product or service.

  • Find out what the competition is offering in the same category and compare the prices.

  • Your product doesn’t have to be the lowest for what it offers, if it offers some value that is not offered elsewhere.

  • Your product also should be marketed well.

This is an excerpt from an excellent article by Sandy Botkin, well known CPA, attorney, and tax advisor to the self employed. To read the full article, click here.

For more questions to ask of an MLM opportunity, click here and look for Pillar Three.

To download the free ebook Success In Ten Steps and get started right, click here.

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Aug 22

Many new distributors wonder which path to take.

1. Should they spend their time contacting new prospects?

2. Or, should they invest some time following up previously-contacted prospects?

Consider this. When you sell a product or service, the decision is quite easy for your prospect. Here is the deal:

“I give you $30 and you give me something.”

That’s it. No long-term commitments, relationships or entanglements.

However, when you sponsor prospects into your network marketing program, here is the deal:

“I give you $30 for a kit, then you want me to buy some products and services, then you want me to give up evenings and weekends for the rest of my life, and then you want me to commit to a long-term relationship with you, my sponsor — etc.”

It’s hard to get this type of commitment from a one-time contact. You need follow-up to build a strong enough relationship for your prospect to make this decision. That’s why follow-up is so important in network marketing.

Look at it this way. If you wanted to ask someone to marry you, what would your success rate be if you only asked strangers on your first contact?

Not very good.

However, if you have several contacts with your prospect, you will build a strong relationship. This will increase the odds of your “marriage proposal” being answered positively — and increase your odds of successfully sponsoring prospects.


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Aug 21

Gift certificates.

Need more people to talk to? Ran completely out of
Why not try gift certificates to give you the chance to visit
with more prospects?
How does this work?
Imagine that you sold skin care products. Who are your best
You could reach these products users and talk to them about
your opportunity by using gift certificates. Here’s how it works.
Go to any office that employs men, preferably married men
or men with girlfriends. Since men are typically terrible
shoppers, they dread Valentine’s Day, Christmas, birthdays,
anniversaries, etc. When these special days approach, here is
how they normally handle their gift shopping.
The day before that special day, they go to a local
department store approximately five minutes
before closing. Once inside, they stand in one spot
and slowly scan the counters – and then despair.
They don’t have a clue. Usually they’ll grab
something that is within convenient reach,
purchase it, and then spend the next few hours
agonizing over how they will get it gift-wrapped.
Gift shopping is one of the biggest problems in men’s lives.
And you can solve it.
Tell the men in the office that you can solve their gift giving
problems. They’ll gleefully throw money in your direction to
relieve themselves of this uncomfortable burden in their lives.
Each man will give you the six or seven dates that he’ll need
a gift each year. You’ll tell him that you’ll do the shopping, the
gift-wrapping, and even pick up an appropriate card – and
deliver everything to him the day before the special date.
Since in this example you are selling skin care, you’ll nicely
package a variety of your products into a gift basket – and
include a gift certificate and catalog so that the woman can pick
out additional products that she wants.
When the woman receives her gift basket, she begins using
your skin care products. After a few weeks, she calls you to
redeem her gift certificate and order some additional products
from the catalog.
Now think of the quality of this prospect.
First, she is a satisfied product user with experience using
your products.
Second, she is ordering more products.
Third, you’ll be having a friendly visit with her when
delivering her products.
Sounds like a perfect setting to present your business
opportunity. Your prospect will be open-minded and will listen
to your business opportunity. The rest is up to her.
If your prospect is hesitant because she feels that
she wouldn’t have enough prospects, simply share
your little marketing secret and let her know that
men will gladly pay premium prices to solve their
shopping dilemmas.

Want more free advice? Start here

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Aug 20


Many restaurants have a glass fish bowl by the cash register
where business people drop their business card. The lure is that
the businessperson might win a free lunch or dinner at the
restaurant in a weekly drawing.
What do the restaurants do with the business cards after the
drawing? They throw them out!
You can get these business cards free, or at least for the
minimal cost of purchasing the free meal that is given away.
Now, what would you do with these business cards?
You’d recognize these cards as potential prospects for your
What do you know about these prospects?
1. They currently suffer through a 9-5 job,
commute long hours, and they definitely know
the disadvantages and lack of freedom a job
2. These prospects have some disposable income
because they purchase their lunch instead of
bringing their lunch in a paper bag. This
available income could be re-directed to
building their part-time networking business.
For instance, if they buy 20 lunches a month,
that is at least $150 extra income they could
invest in their business.
3. These prospects spend their lunch hours
complaining to co-workers about their jobs.
4. These prospects have regular jobs that pay
their bills. They can afford to patiently build
their network marketing business.
Why not type up a short sales or prospecting letter to these
prospects? They have the motivation and the disposable income
to qualify as future leaders in your organization.
Why write to them instead of making a telephone call?
Because if you write to them, you’ll only hear back from the
interested, positive, motivated prospects who want to do
something. You won’t have to listen to the excuses and whining
from the non-qualified prospects.

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Aug 19

Tom “Big Al” Schreiter is an amazing MLM trainer and my personal friend and mentor. I know from my time spent on Face Book that all you marketers want leads leads leads so here’s a tip from Tom.I had a comment that asked me where I get my training, good question!!! I get it from a group of people that care about ME not the money they can make off of ME, does that sound good to you? would you like to see what its like to have a group of people that care about YOU? Contact me I will help you for free!!!

So where are you going to get new leads for your networking business?

You prospected your family. Now you are banned from weddings and funerals.

You prospected your friends. They won’t return your telephone calls.

You prospected your co-workers. When they see you coming, they walk on the other side of the street.

You’re stuck. You have “nuked” your warm market.

And then you decide to find new prospects over the Internet. That’s sounds like an easy way to go. Just purchase a few thousand hot leads, send them an e-mail, and presto!

Nothing happens.

Why? There could be many reasons.

1. These hot leads thought your e-mail was spam.

2. These hot leads didn’t know, like or trust you.

3. Your e-mail message was boring.

4. These hot leads weren’t so hot. They weren’t good prospects.

5. The web page you sent them to was boring.

Well, there are a lot of factors that could sabotage your “hot leads” e-mail campaign.

So if creating good prospects from total strangers is difficult, maybe it would be easier if we created good prospects from friends and THEIR contacts.

If we start with our friends, they will at least read our e-mails.

The technique.

You can use this technique to build a mailing list or to build an opt-in prospect list. It’s a great way to reach prospects that you don’t know.


By using viral marketing. You are going to allow your initial contacts to spread your message all across the Internet.

Step 1: Create a viral message.

What is the most viral e-mail message that is passed on to friends? Jokes and inspirational stories.

So let’s find a good joke. That’s not hard on the Internet. There are plenty of joke sites.

I am going to pick a joke about bosses. Employees love jokes about bosses. And they will forward my boss joke to other employees.

This is not only viral, it is target marketing. My market is employees who hate their job. So, I am reaching just the right prospects.

Step 2: Create a signature file that will send the readers of your e-mail to your website.

If you are not familiar with signature files, they are the P.S. at the end of your e-mail message.

People are lazy. When they forward (viral) your joke to their friends, they will simply forward the entire e-mail message — including your signature file. Now your signature file (advertisement) is in front of qualified prospects with a smile on their face.

You must make your signature file interesting so that your prospects will have a reason to visit your web site. Here is the exact copy of the signature files I used to create over 2,000 qualified prospects in less than two weeks:

Are men better networkers than women? Here’s proof:

I also used:

P.S. For a laugh and to see my wife’s face, click here:

Both signature files sent people to a short 15-second Flash presentation. (You can see this short presentation in the Members Download Library. Click on the Which Are Better Networkers? link.) The Flash presentation was created by my 15-year-old nephew.

Cost? A six-pack of beer. (Just kidding. His mom wouldn’t let me.) So, I took him to Starbucks as a reward for his one hour of “programming.”

The signature files worked well because:

Are men better networkers than women? Here’s proof:


P.S. For a laugh and to see my wife’s face, click here:

created tension and curiosity. If your teaser lines are boring, they just won’t work.

Because the Flash presentation was funny, people passed on the link to their co-workers and friends. The viral effect was massive.

At the end of the flash presentation was an offer for 77 FREE Tips. About 45% of the viewers subscribed. Now I had 77 more chances to create a relationship with the prospect.

This technique was one of the cheapest, yet most effective way for me to create targeted, qualified prospects.

So what could you use for your signature files? Here are a couple of examples to get you thinking:

• Click here to see which picture looks like you.

• Click here to see a picture of my boss’ face when I told him “I quit.”

• Does your telephone bill look like this? Click here to see a picture of my bill.

• Click here to see a picture of my wife’s stomach.

• Click here to see how a 46-year-old grandmother gets free tickets to visit her grandchildren.

• Want a four-day work-week? Click here to see how.

What do all these examples have in common? They are interesting. They create curiosity. And your readers will be directed to your web site.

So if you want more traffic, want more leads, or just want to build a huge opt-in mailing list, try creating a viral signature file.

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Aug 18

Thanks Bob and Anna, I think this is one of the most important keys to everyone’s success and should be considered very carefully

Sandy Botkin warns, “Before jumping into any opportunity, stop and breathe deeply. Let the enthusiasm cool off. Then begin the process of deciding which company to join by finding the answers to a few questions.” For example …

What is the compensation plan offered?

  • After investigating the quality of the products or services offered by a company, one of the most important considerations is the company’s compensation plan.

  • Comparing compensation plans from one company to another is difficult. (The Perfect Compensation Plan)

  • Companies use a myriad of formulas. One way to simplify the process is to ask:

  • How difficult is it to make it to the top? (The 10k Question)

  • Do you need 5 good lines (active distributors under you) or will 2 lines do?

  • What do you get by acquiring customers vs. acquiring distributors?

  • Customers, not distributors should be the focus of the company.

  • Thus the compensation plan for selling product/services should be at least as generous as that of bringing in new distributors.

  • Are the numbers doable and realistic?

  • Are you pushed to buy a lot of inventory up front to make a higher commission rate? It’s better to try a small amount of product first, see how you like it, see if other people are interested in buying it before investing in large inventory.

  • If you are not satisfied with the compensation plan, you or the people you recruit will not stay long with the company.

  • Even if you stay, you may lose people you have invested time and money in to other companies. (No Pay, No Stay)

What other miscellaneous benefits does the company provide?

  • Does the company offer non-cash rewards?

  • Some companies provide distributors with the equivalent of franchises without a franchise fee.

  • They not only provide marketing materials but also management information, tax information and even an accounting system.

  • Find out what is contained in both the distributor or upgrade kits. Many times the upgrade package may be a much better deal even though it is more exclusive.

This is an excerpt from an excellent article by Sandy Botkin, well known CPA, attorney, and tax advisor to the self employed. To read the full article, click here.

For more questions to ask of an MLM opportunity, click here and look for Pillar Four.

To download the free ebook Success In Ten Steps and get started right, click here.

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Aug 17

Politicians use it.Newscasters use it. Advertisers use it. Shouldn’t you?

Tom “Big Al” Schreiter is the greatest MLM trainer in the world!! How do I know? Because he never tries to get you into a business deal….check everyone of your so called guru’s and sooner or later they try to recruit you, most likely sooner than later and that’s why I know what I know. In the next few weeks and days I will be sharing with you some of Tom’s ideas to help you build YOUR BUSINESS, I hope you can use them and please contact me if you would like some one to one help, I can do that for you for free!! Below is the first of some great training!!!

What am I talking about? I’m talking about “sound bites.”
What are sound bites? They are just little bits of the
conversation that stand out in the prospects’ minds – and these
bits of information are the only things prospects remember.
Here is an example of a sound bite.
When George W. Bush senior was running for president a
few years ago, he made a long campaign speech to a group. One
of the things he said was:
“Read my lips. No new taxes!”
This small part of the speech was reported in the news for
several days. Everyone knew the phrase,
“Read my lips. No new taxes!”
Can you remember anything else from that long speech? No.
All you can remember was the sound bite,
“Read my lips. No new taxes!”

Commercial advertisers know the power of sound bites. They
work hard on catchy phrases, repeat them often, and then hope
that sound bite will stick in your mind. Some examples?
“Winston tastes good like a cigarette should.”
“Things go better with Coke.”
“Burger King: Home of the Whopper.”
“You deserve a break today.”
What is interesting about the above examples is that all of
them were created over 20 years ago! We still remember them.
Sound bites are a great way to communicate. Prospects will
choose to remember only bits of our presentation. Make it easy
for your prospects. Give them catchy, easy-to-remember sound
bites that create a desire to purchase your products or to join
your opportunity.
Let’s get started with some real life examples of sound bites
that I enjoy. It’s easier to get the feel for sound bites by
experiencing them.
Weight Loss Tablets.
1. Use these tablets to lose weight while you sit.
Enjoy watching your favorite television
program while excess pounds are just melting
2. These herbal fat burner tablets will burn
away excess pounds – even while you’re
3. If you want to lose those extra pounds, don’t
spend your day suffering and being hungry.

Instead, use Product X. It’s like having
willpower in a tablet.
4. Why not lose weight while you sleep? Enjoy a
good night’s sleep while your body dreams
away those excess pounds.
5. Try our calorie-killer weight loss tablets
Chocolate Breakfast Drink
1. Instead of cooking and cleaning breakfast
dishes, why not have a delicious breakfast
shake? It only takes 20 seconds to mix and
you’ll only have one dirty glass and one
dirty spoon!
2. How about breakfast for only 80 cents? And
you’ll be getting thin on chocolate!
3. Instant breakfast that’s faster than a
Long Distance Telephone Service.
1. Make money every time you make a long
distance call.
2. Make money every time your neighbor picks
up the telephone.
3. Earn money while you sleep when other
people are talking on their telephones.

Nutritional Product.
1. You will be the only person awake and happy
at 9:00 a.m. on Monday mornings.
2. This product will make you feel like you are
16 years old all over again – but with better
3. You will be the only person at work who
doesn’t have to take a nap at 3:00 p.m. in
the afternoon.
4. When you come home from work, you won’t
feel like watching television. You’ll feel like
5. We call this the “nap buster.”
6. Instant energy in a capsule.
7. Attitude in a bottle.
Water Filters.
1. All water is recycled. This unit just takes out
other people’s contributions.
2. Chlorine is great for bleaching clothes, but
not for our stomachs.
3. Great tasting water for just three cents a
4. Now you can taste clean, clear water. You
won’t have to worry about those little
unidentified objects floating around in your

Fiber Product.
1. This is perfect for pizza lovers who hate
eating rabbit food to get their daily fiber.
2. Results you can experience in just 24 hours.
3. For hemorrhoid sufferers. You’ll never have
to say “Ouch” again.
4. The perfect diet supplement. Just take it 15
minutes before you eat and stop worrying
about weight problems.
Skin Care.
1. Makes your skin look so good, you’ll never
have to wear makeup again.
2. Will make your skin look like it is 16-yearsold
all over again, but without the acne.
3. Your skin will look so smooth, everyone will
want to touch it.
Are you getting the feeling of how sound bites
can work for your business?
All of the above examples were for products. It’s easy to
come up with three or four great sound bites for every one of
your products or services, right? Simply pass on these sound
bites to your distributors and watch your retail sales increase.
But what about opportunity sound bites? Wouldn’t it be great
to have plenty of opportunity sound bites for prospecting and
Let’s try a few.

1. It’s like getting an extra paycheck in your
mailbox once a week.
2. It’s like having a paycheck from a part-time
job, but you don’t have to go to work.
3. We call this the “boss silencer.”
4. This plan is called “winning the lottery.”
5. You won’t have to plead and beg for a day off
from the “almighty boss.” Now you can take
off any day you choose.
6. You work 50 weeks a year for the company –
and you get only two weeks a year for
yourself. Does that seem fair?
7. How much time do you get to spend with your
spouse and children after work?
8. You got married to have a family. Wouldn’t it
be nice to get more time to visit them?
9. Now you can get a $300 raise and you don’t
even have to ask your boss.
10. Does your boss laugh every time you ask for a
11. Can you talk to your boss tomorrow and get a
$300 raise?
12. Can you imagine having no bills to pay and
still having money in your checking account?
13. Here is your chance to send your mother-inlaw
a postcard from Bali.
14. If you were your own boss, how much
vacation time would you choose to take?
15.Who makes more money, the employee or the
16.Who has more fun, the employee or the boss?
17. Every day while you sit in commuter traffic, I
bet you say to yourself, “Wow! This is fun!”
18. Our parents told us what to do. Our teachers
told us what to do. Now our bosses are telling
us what to do. When is it our turn to choose
what we want to do?
19. It’s just like being a rock star. You write a hit
song and collect royalties for life. Now you
can sponsor some people and collect bonuses
for life.
20. There are two groups of people in the world:
those who get a word-of-mouth advertising
bonus check in their mailbox once a month –
and those who don’t. Which group would you
like to be in?
Now it’s your turn. Why not come up with some great sound
bites for your next presentation or meeting?
Your downline is waiting for your tested, winning sound


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Aug 14

Bob and Anna’s training is priceless I invite you to contact me to see the power of mentoring for free and how our free training can help you no matter what your business!!

Sandy Botkin warns, “Before jumping into any opportunity, stop and breathe deeply. Let the enthusiasm cool off. Then begin the process of deciding which company to join by finding the answers to a few questions.” For example …

How good are the marketing materials?

  • All companies have marketing materials. Some are better than others. The better the materials, the easier it will be to acquire customers and distributors.

  • They should have multi-colored, glossy, up-scale brochures which contain two elements …

  • First, the brochures should stress benefits offered to the customer, explaining why the products/services are right for the buyer.

  • Second, they should convince the customer through concrete evidence that the company is stable, offers low risk to distributors, and has a history of good management.

  • It is, therefore, important to have some third party credibility such as double blind studies or newspaper articles extolling the virtues of the company.

This is an excerpt from an excellent article by Sandy Botkin, well known CPA, attorney, and tax advisor to the self employed. To read the full article, click here.

For more questions to ask of an MLM opportunity, click here and look for Pillar One.

To download the free ebook Success In Ten Steps and get started right, click here.

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